Could Singles Day Be Your boost In Sales?

Could Singles Day Be Your boost In Sales?

3rd November 2017

Trending in the direct to consumer and omnichannel retail sector in 2017, a shift in the kickoff to holiday sales. While Black Friday is still a critical retail event for online and in-store business, Forbes makes a case for Singles Day (11/11). As noted in The Wall Street Journal, annual holiday sales efforts are beginning to push ahead of schedule for many of the larger retailers. Is your business making the move?

Consumers have certainly shown frustrations with the crammed sales events. The ability to shop online 24/7 certainly reduces the urgency to rush to the stores. Of course there are always those that view it as an annual family ritual. But it is clear these sales shifts are a reaction to the ever savvy customer, by retailers with a customer-centric attitude.

Key to success will be a flexible system driving customer interactions that also meets their expectations as it pertains to fulfillment of their order. Are you moving forward with advanced promotions? Thinking about Singles Day promotions? Drop us a line so we can learn more about your goals or continue this conversation here on social media.

 

 

 

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