Mastering the Amazon Search Results Page

Mastering the Amazon Search Results Page

14th June 2016

According to Forrester research, more consumers start their online product searches on Amazon than Google. If you are not selling via Amazon, it should be a consideration. If you are selling on Amazon, it is crucial to know how the results page functions so as to get top listing; think of it as Amazon specific SEO. 

A key priority is getting your product data as detailed as possible so as to match shoppers’ keyword searches. Focus on the following to optimize your content:

  • Titles, Make sure titles follow key product points: Brand + Product + Material + Color + Size.
  • Search Terms, Think of search terms as additional words that aren’t in your product title, but may be the words a buyer is using. Use all five search terms and maximize allotted characters if possible.
  • Bullet Points, Bullet points will not only help emphasize key selling points, but they’ll also help with search results if you use search-friendly phrasing.
  • Description, Focus on placing the product’s key conversion points at the start. Think like an Amazon user and tailor the description to the marketplace.
  • Amazon Valid Values, Build out Amazon’s category flat files. Make sure the brand is represented, as well as any other applicable values.
  • Images, Images are important. They’re the first thing to catch the eye of a scrolling consumer. Try to have at least four images per product, with varying levels of detail. 

Amazon’s Buy Box is easily the most prized position on Amazon. Located on the right wall of the product detail page, over 75% of non-media sales come from products featured in this spot. There’s no fee to become Buy Box eligible. Winning the coveted spot, however, is the result of doing everything right as an Amazon seller; but there are ways to increase your chances of landing this spot:

  • Build Your Seller Metrics
  • Maintain Competitive Prices
  • Keep Enough Inventory
  • Be Successful
  • Eliminate Negative Feedback
  • Ship Well & Quickly
  • Reduce Your A-Z Guarantee Claims. 

To summarize: List and ship accurately, ship in a timely manner, communicate with your customers and provide great customer service – all characteristics of successful sellers. Follow this guide and you will be climbing up the search listing ranks in no time.

If you are looking to simplify your Amazon management, MNP has a great Amazon OMS add-on module. Offering real-time product and order management, it can stream line your efforts while helping you meet the above needs to win the Amazon marketplace. For any more information please feel free to contact info@mnpretail.com or call us any time at 330.315.1548

Save yourself time and money.

By utilizing our integral add-on modules. Seamless integration allows for a hassle-free system update that provides results for your company immediately. Elevate your brand today.

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