Mini-Series Part 1: From Multi-Channel to Omni-Channel, Being Customer-Centric

Mini-Series Part 1: From Multi-Channel to Omni-Channel, Being Customer-Centric

17th August 2015

Our industry is notorious for new buzzwords. But how do hyped up buzzwords translate to business impact? We’re going to explore that very question over a mini-series of emails in the weeks ahead. More specifically, we’re going to address HOW to accomplish these very worthwhile trends. In the simplest terms Customer-Centric means interacting with each and every one of your customers as if they are your only customer regardless of how they found you. The Omni-Channel experience whittles down the relationship and gets back to the basics; you as the retailer, them as the customer. In many respects the very principle simplifies the customer experience. In theory, it should also simplify your retail strategy and marketing efforts. We’re on a mission to take convert theory to reality. You can become more Customer-Centric by extending your Multi-Channel business to the Omni-Channel world with these steps: 

  • See Customers, not channels
  • Simplify your customer’s experience at all touch points
  • Utilize a Retail ERP System that offers strong data analysis tools

In our series we’re going to talk about Data, Technology, Communication, and often a combination of one or more of each. All three are vital in achieving Omni-Channel success including:

As we work through the series we hope to provide you with a game plan of how to accomplish these critical elements necessary to succeed in modern retail. We hope this goes beyond a one way communication as well, as we welcome your engagement to discuss the topics further. Email: info@mnpretail.com for more.  

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