Time flies for Christopher Ward.

Time flies for Christopher Ward.

3rd November 2014

Christopher Ward has recently celebrated their first decade in the watch-making business with outstanding records allowing them to reach new levels in the industry. At the start of the autumn months, Christopher Ward announced their first in-house movement. This has allowed the company to develop and build its ever-growing potential to being one of the world’s first class watch-makers.

Earlier this year, Christopher Ward merged with the Swiss manufacturer, Synergies Horlogeres, which has created a vertically integrated consumer watch brand. Chris Ward explains the company’s new relationship with SH, saying: ‘At first we had a normal buyer/supplier relationship, but over the years we’ve grown closer and closer, to the point where we’ve now merged… Rather than just adapt something that was already out there in the market, we just started from scratch.’ By creating its own watch movement, the British watch-making company have found themselves in a position in which they can license out their design to other watch brands, creating competition within the industry.

Christopher Ward selected MNP’s OMS in October 2009 and it has been great to see that in the next year they anticipate a 40% growth with the help from MNP. Looking back over the ten years, it is incredible to see how far the brand, Christopher Ward, has come. To start with, the company was online only and now the business has many showrooms with plans to launch more in the US alongside their showroom in Boston. Here, a personal watch consultant is at hand to ensure a pleasant customer experience using the MNP’s order management platform. Their existing OMS system will be configured to retail in US centricity with ease, using MNP’s OMS as their foundation for their business.

Christopher Ward sold themselves as a ‘luxury’ watch retailer’ to consumers who were purchasing watches at reduced prices. Today, the company sells 17, 500 watches a year. The turnover estimated to jump from £5.6million in 2013 to an incredible £7.5million in this financial year…Watch this space!

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