Marketing will make or break a business. Having the proper tools in place to track your efforts, report on customer order history, and then utilize that insight when crafting expensive campaigns will put you ahead of the curve. Data Analyzer gives you that power.

This add-on module allows you to define a number of templates by which customers can be profiled and segmented for the purpose of targeted marketing campaigns. In addition to Recency, Frequency, Monetary (RFM) modeling, you are able to create User Defined Category models giving you greater control over your marketing needs.

Once your models are defined the system allows for campaign creation and of course tracking the results of those campaigns giving you the ability to clearly evaluate their success rates and effectiveness. This information can then be used to influence subsequent/future mailings.

Some of the highlights of Data Analyzer:

  • Define Recency, Frequency, and Monetary (RFM) models
  • User Defined Categories allow for unique models built off custom fields that fit your business
  • Stock Category Templates to finely tune RFM models
  • Marketing Manager captures mailing success driven by media code or date
  • Define new marketing campaigns by combining criteria across the above models
  • Export mailings lists and import finder files

Learn how MNP can help your business

We specialize in providing scalable business solutions designed to support growth for established and fast growing brands ready to invest in long term solutions. We are people oriented and welcome contact to determine how best we can add value to your operations.

* Required field

Soletrader

Soletrader

E Commerce Manager

Will Foster

“Our record for order placement to in-store customer collection is 7 minutes, which is shorter than most Meatloaf songs ...

Read More

Lakeland

Lakeland

Chairman

Sam Rayner

“We instantly felt that MNP’s in-depth knowledge and expertise of wrapping their software around many different direct ...

Read More

Force 4 Chandlery

Force 4 Chandlery

Director

Lawrence Parr

“We chose MNP because their passion was clear from the outset. From their first site visit to see how we operate they were ...

Read More

L K Bennett

L K Bennett

E Commerce Director

“The great thing with MNP is that it’s their own product and they have the programming power to quickly create custom ...

Read More

Lakeland

Lakeland

Chairman

Sam Rayner

“During the testing phase, our system reduced average order taking time by about 20%. It also reduced the system training ...

Read More

Schoolblazer

Schoolblazer

Managing Director

Robin Horsell

"MNP has been with us throughout our journey and our relationship with them has been one of the major factors that has ...

Read More

Isabella Oliver

Isabella Oliver

Strategy & Operations Director

Geoff van Sonsbeek

"MNP reduced our headcount, overhead cost and lead times while increasing our accuracy and improving our customer service. ...

Read More

Harrod Horticultural

Harrod Horticultural

Office & IT Systems Manager

Duncan Harrod

The speed of purchase order creation and new product set up has vastly improved, and has therefore enabled the purchasing ...

Read More

Soletrader

Soletrader

IT Manager

Will Foster

"Using MNP’s ActiveSeries ERP we’ve been able to process returns more quickly and accurately, reducing our average ...

Read More