Crew Clothing

Crew Clothing is a private UK-based clothing retailer established in 1993 specialising in casual wear, shoes and accessories for men and women, selling through stores and by mail order. The company describes its clothes as being British- inspired and influenced by British casualwear, sporting and yachting traditions.

A longstanding client to MNP, Crew Clothing developed a requirement for an Intranet Web Platform to allow ‘Click & Collect’ across 78 stores. The in-store facility would allow confirmation of orders received, confirmation of orders collected, and the functionality to further email the customer should they fail to collect within a given time frame.

The solution: MNP’s Intranet Platform (IntraActive) implemented in 2016

Click & Collect is now available across all stores, with email communication to the customer when available to collect and an automated time lapse for none collected orders keeping control of stock availability. Increased sales online and in-store have been fundamental since the implementation of IntraActive because of direct improvements to the omnichannel shopping experience.

Given the modules near unlimited capabilities, Crew Clothing plans to expand on their IntraActive implementation to include features such as; secure internal communications, detailed reporting, marketing campaign tracking, access to gift vouchers, and real time access to inventory management that includes store replenishment and returns.

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