Founded in 2002 by Nick Falkingham and Adam Holdsworth, Pure Collection was created with a shared vision. This was to create a contemporary range of the highest quality cashmere at an affordable price. Since then, Pure Collection has become one of the largest direct and online retailers of cashmere in the world. In 2007, after listening to their customers’ demands, Pure Collection launched their ever successful womenswear range. In 2011, Pure Collection opened their first boutique in the town of Tunbridge Wells. Pure Collection was the first brand to achieve 100% sustainable cashmere production.